جهت دسترسی به کاربرگه ی زیر، از این لینک استفاده کنید. http://dl.kums.ac.ir/handle/1893/11717
Title: Ten promises to Terry: Towards a social marketing manifesto (Editorial)
Authors: Institute for Social Marketing
Keywords: Obesity;Public health;Social marketing;United Kingdom
Publisher: Emerald
Description: Purpose - This paper aims to present the problem of obesity and associated ill health in the UK. It seeks to show how marketing by major companies contributes to this problem. Design/methodology/approach - This paper uses the case study of "Terry" to illustrate the issues involved. Findings - This paper finds that life expectancy is predicted to fall in the UK unless action is taken against the growth of obesity. The marketing of fast foods needs to be curtailed. Originality/value - Ten pledges are made to "Terry" to improve his health, pledges that can be applied to the whole nation.
URI: http://dl.kums.ac.ir/handle/1893/11717
Standard no: http://hdl.handle.net/1893/11717
http://dx.doi.org/10.1108/09654280610637157
Appears in Collections:School of Health Sciences

Files in This Item:
Click on the URI links for accessing contents.


تمامی کاربرگه ها در کتابخانه ی دیجیتال حنان به صورت کامل محافظت می شوند.